I bought a water bottle from one of the university shops; I needed something for cycling. This one bore their logo, meaning I could silently brag about my (expensive, potentially useless and short-lived) "higher" education.

Unfortunately, the bottle was dire. Diabolical in fact. And their logo was plastered on the side, so it reminded me of them and the shoddy product every time I saw it.

If you’re going to do it, do it well. Don’t slap your label onto a tenth-rate product. You can do without that water bottle if it’s going to be useless. The excitement will fade to disappointment, and is that who you are?